Healthcare Strategy & AI Advisory

Navigate the complexity of
healthcare & AI.

We spent 30 years inside the largest health plans in America. Now we help companies build the products, narratives, and AI strategies that actually survive in the market.

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strategy.danmccoy.com
Sales Cycle Velocity
6 Months
Reduced from 18mo
Contract Success Rate
85% Target
vs Industry avg 12%
AI Implementation
Active

Market Penetration

Payer Contracts Pilot Programs

The Strategic Stack

We replace fragmented advice with a unified strategic perspective rooted in deep payer experience.

Getting in the Room

Health plans get hundreds of pitches. Most get ignored. We know what they're actually looking for—because we were the buyers. We help you craft the story, build the deck, and win the contract.

Strategy Approved

Pitch Development & Support

We don't just advise from the sidelines. We advise on pitch deck content that speak the buyer's language, develop sales narratives that map to payer economics, and put a former health plan executive on your team for finalist presentations.

DM
RM
Team Embedded

AI Implementation

We don't just advise on AI. We build it. Agentic workflows, voice bots, and automation.Powered by RocketTools

AI
Assistant Active

Analysis complete. Strategy optimized.

Internal Politics

Healthcare buying is political. We help you map the stakeholders and hidden incentives.

CMO Approval
Finance Review

Employer Benefits

Employers are drowning in point solutions. We help consolidate vendors and build benefits strategies.

How We Engage

A structured approach to solving complex healthcare problems.

1

Diagnosis

We review your product, your pitch, and your market fit. No fluff—just a raw assessment of why you are (or aren't) winning.

2

Strategy

We build the narrative. We map the stakeholders. We design the pilot structure that leads to enterprise contracts.

3

Execution

We walk with you into the meetings. We help negotiate the terms. We advise on the implementation to ensure renewal.

The Reality

Most Healthcare Pitches Are Just Noise.

Stop speaking features. Start speaking outcome economics.

The Liability

"We have the best algorithm." "Our UI is beautiful." This is what everyone says. Health plans don't buy UI. They buy MLR reduction, Star Rating improvement, and administrative efficiency. If you aren't mapping to their P&L, you aren't relevant.

The Asset

A strategic narrative that aligns your solution with the personal incentives of the buyer and the financial imperatives of the organization. We turn your product into a solution for the executive's biggest headache.

The Team

Two physician executives. Three decades inside the system.

Robert Morrow

Dan McCoy, MD

Founder & Principal

Former President and Chief Medical Officer, Blue Cross and Blue Shield of Texas. Physician, entrepreneur, and builder. Dan leads strategic advisory engagements and AI implementation.

Robert Morrow

Robert Morrow, MD

Senior Advisor

Former Market President, BCBS Texas. Executive-in-Residence, UT School of Public Health. Expert in value-based care and healthcare system transformation.

Trusted Partner To

Health Plans Hospital Systems Digital Health Startups Employer Coalitions Venture Capital

Common Questions

What types of companies do you work with?
We primarily work with digital health companies selling to payers and providers, large employers redesigning benefits strategies, and healthcare organizations implementing AI.
How are engagements structured?
We offer monthly advisory retainers for ongoing strategic partnership, as well as project-based engagements for specific deliverables like market entry roadmaps or sales narrative development.
Do you help with introductions?
While we leverage our network when appropriate, our primary value is ensuring that when you do get the meeting, you have a product and a story that actually converts. We focus on strategy and readiness first.

Ready to navigate the system?

No pitch deck, no pressure — just a conversation about your business and where you're trying to go.

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Based in Texas. Working nationally.